The AI search agency operating model, published
How an AI search agency should report
Most agency process exists to make the agency feel organised. These four exist because without them a number stops being watched.
Weekly scorecard. Each team lead fills four to six numbers and a green, amber or red status. Not a report, a scoreboard. The numbers are the ones on this page, and they do not change month to month so the trend stays readable.
The lead calls the meeting. A lead whose row is red twice in a row books a fifteen minute meeting and arrives with a proposed fix, not with the problem. This is the whole accountability model and it is deliberately small.
Monthly pack. Plan against actual on revenue, spend, return, stock and hiring, plus the ecommerce pack: plan of action, ads projection, stock plan, and the sales and performance summary.
One owner per number. Every number on the scorecard has exactly one name against it. Shared ownership is how numbers stop being watched.
Five verticals, each with a named lead who owns four to six numbers.
Five verticals inside the AI search agency
If you engage us, you are buying a slice of one or more of these, with the same numbers on the same Friday scorecard your own team could read.
Client social output, creative production and shoots.
Owns: posts shipped against plan, reels and video shipped, client approvals pending, leads and conversations from social
Websites, technical SEO, answer and generative engine work, and performance marketing.
Owns: website leads, ai mentions and ranking moves, on-time delivery per project
Marketplace and D2C operations: ads, warehouse, after-order calling, sales reporting.
Owns: revenue, orders, blended roas, order confirmation rate, rto rate, stock cover days, ageing stock share
Outreach, proposals and pipeline.
Owns: outreach completed, meetings booked, proposals sent, deals closed, pipeline value
Content, AI agents inside the agency, hiring oversight and admin.
Owns: open roles against filled, ai agents live or in build, content pieces shipped
Published before you ask, not after the third call
Method, pricing, limits and tools. All of it live on this site right now.
Clients this AI search agency runs
Some of these are clients and some are our own. We do not separate them in how they are run, which is the point: the playbook is paid for before you see it.
| Brand | Category | Scope |
|---|---|---|
| Riddhi International | Premium D2C | Premium perfume, marketplace led |
| Infistyle | D2C and marketplace | Multi-channel gifting and custom print |
| Raddzy | Marketplace | Multi-niche marketplace operations |
| Ecorner | Marketplace | Marketplace specialisation brand |
| ETN Nuts | Premium F&B | Dry fruits, national |
| Myfruits Chocolate | D2C food | Chocolate brand, social led |
| Gift Spot | Gifting | Indian gifting brand |
| Skylight Cinema | Entertainment | Regional cinema, social |
| Little Flash | Creative services | Photography studio, multi-city |
| Maharaja Kids | Kids and toys | Social, creative and performance |
| Heera Sweets | Food and FMCG | Amazon and Flipkart, festive planning |
| Nino's | Digital | Website and digital delivery |
| Mintt | Digital | Website and digital delivery |
| Think14 | Cross-border ecommerce | Branding and lead generation for Indian sellers entering the US |
Scope is published. Commercial detail on any account stays with that account and is shared on a call. The reasoning is on the results page.
Published before you ask
Pricing, method, limits, scorecard cadence and seven working tools, all live on this site right now rather than appearing on call three.
You can qualify yourself out in ten minutes without speaking to anyone. That is the point.
Three things you can hold us to
- You get the same Friday scorecard our own leads fill, with your numbers on it.
- Every number has one owner, and you know who it is.
- Two red weeks triggers a meeting from our side, not a chase from yours.
The method behind the AI visibility numbers specifically, including definitions and limits, is published on the method page.
Twenty buying prompts, four engines, you against three named competitors. Report in one working day. No call needed.
Agency operating model: common questions
How is progress reported?
A weekly scorecard filled by the responsible lead every Friday at 6 PM, carrying four to six numbers and a green, amber or red status, plus a monthly plan against actual.
What happens when something goes wrong?
A lead whose row is red two weeks running books a fifteen minute meeting and brings a proposed fix. The escalation starts on our side rather than yours.
Who owns each number?
Exactly one person. Shared ownership is how numbers stop being watched, so we do not do it.
Do you publish client results?
Scope, yes. Commercial detail, no. Case studies publish the measures and the movement with the client's agreement, and category level data is published in the index with its method and limits.
Do you work on your own brands too?
Yes. Several of the brands we run are our own, and they run on the same cadence and the same scorecard as client accounts.
See what the engines say about you
Twenty buying prompts, four engines, your brand against three named competitors. Report in one working day.
- 20 buying prompts, your category
- ChatGPT, Gemini, Perplexity, AI Overviews
- You against three named competitors
- Report in one working day, yours to keep