Use one query group at a time. Informational queries first, since those are hit hardest. Do not mix branded queries in.
Runs entirely in your browser. Nothing you type here is sent anywhere.
Enter impressions and clicks for a query group before and after, with average position for each period.
Runs in your browser, sends nothing anywhere
No signup, no email gate, no data leaving your machine. These are the first steps of our own process.
What to do with the output
The number to act on is clicks lost at constant position. If position improved or held and click-through rate still fell, the results page is answering the query and no amount of further ranking work recovers it.
Split the recovered budget two ways: become a cited source inside the answer, and move investment towards pages a generated summary cannot replace, such as pricing, configuration, availability and anything needing your own data.
No email gate, on purpose
A tool behind a form is a lead magnet pretending to be a tool. These run entirely in your browser and nothing you type leaves your machine.
They are the first steps of our own process, published so you can run them yourself and decide whether you need anyone at all.
Twenty buying prompts, four engines, you against three named competitors. Report in one working day. No call needed.
Ai overviews impact calculator: common questions
Where do I get these numbers?
Search Console, Performance report. Filter to a query group, compare two date ranges of equal length, and read impressions, clicks and average position for each.
Why exclude branded queries?
Branded traffic is barely affected by AI Overviews and it will mask the loss on everything else. Filter it out with a query filter before you export.
Is this exact?
No. It isolates the click-through rate change at comparable position, which is the honest signal available from Search Console alone. Treat it as a size estimate, not a measurement.
See what the engines say about you
Twenty buying prompts, four engines, your brand against three named competitors. Report in one working day.
- 20 buying prompts, your category
- ChatGPT, Gemini, Perplexity, AI Overviews
- You against three named competitors
- Report in one working day, yours to keep