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Prompt set builder

Forty buying prompts for your category, built the way a buyer types into a chat window rather than the way a keyword tool phrases it.

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Runs entirely in your browser. Nothing you type here is sent anywhere.

Enter your category, city and up to three competitors.

How to use it

What to do with the output

Freeze this set before any work starts, then run it weekly across ChatGPT, Gemini, Perplexity and Google AI Overviews on the same day. Record whether your brand appears, where in the answer, and which source the engine used. The third column is the one that tells you what to do next.

Judge on a rolling four week average. A single run varies by account, region and index refresh, so one check proves nothing either way.

How we work

No email gate, on purpose

A tool behind a form is a lead magnet pretending to be a tool. These run entirely in your browser and nothing you type leaves your machine.

They are the first steps of our own process, published so you can run them yourself and decide whether you need anyone at all.

Free scan See what ChatGPT, Gemini, Perplexity and AI Overviews say about your brand

Twenty buying prompts, four engines, you against three named competitors. Report in one working day. No call needed.

Detail

Worked example

01
A brand selling ayurvedic hair oil

Enter the category as ayurvedic hair oil, the brand name, Mumbai as the city and two competitors. The output covers category questions such as best ayurvedic hair oil brands in India, problem questions such as how to choose a good ayurvedic hair oil, comparison questions naming each competitor, brand questions about you specifically, and three local variants.

02
Why the split matters

Brand questions should approach full coverage quickly and are hygiene. Category questions are the competitive number and the one worth reporting. Comparison questions sit closest to revenue because a buyer asking them is already choosing.

03
What to do with it

Paste the list into a sheet with one column per engine and one row per week. Record appearance, position in the answer, and the source the engine cited. The third column is the one that tells you what to do next.

Sources

Primary sources

Documentation from the organisations that operate these systems, rather than commentary about them.

FAQs

AI prompt set builder: common questions

How many prompts should a set have?

Twenty is the minimum for a signal and forty is comfortable. Beyond about eighty the extra prompts rarely change a decision.

Should the set change over time?

Keep a fixed core so the trend stays comparable, and add a small rotating set for new products and seasons.

Do I need prompts in other languages?

If your buyers ask in Hinglish, Tamil, Telugu, Marathi or Gujarati, yes. Answers and cited sources differ by language, and most brands only ever measure the English half.

Free scan

See what the engines say about you

Twenty buying prompts, four engines, your brand against three named competitors. Report in one working day.

  • 20 buying prompts, your category
  • ChatGPT, Gemini, Perplexity, AI Overviews
  • You against three named competitors
  • Report in one working day, yours to keep
1 · Your brand2 · About you

No call needed. Report in one working day. Nothing is sent until step 2.

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