Prompt set
Prompt set explained
Building it is a strategy exercise disguised as a list. Start with how buyers describe the problem, not how you describe the product. Add price qualifiers, city qualifiers, occasion qualifiers and competitor names, because that is how people actually type into a chat window.
A workable split for an Indian D2C brand is roughly forty percent category prompts, thirty percent comparison prompts, twenty percent problem prompts and ten percent brand prompts. Write them in the language the buyer uses, including Hinglish phrasing where that is genuinely common in the category.
Freeze the set before you start work, or you will end up measuring your own editing rather than your progress.
Problems this term shows up in
Service that owns this work: AI ImplementationAI Search Optimization
A prompt set is the fixed list of buyer questions used to measure AI visibility, run on the same schedule across the same engines so the results can be compared over time.
One definition is worth more than ten opinions
Every term here links to the service that owns the work and the tool that measures it.
Three things you can test this week
None of these need a tool or a vendor. They take an afternoon and they tell you whether prompt set is actually your problem.
Our own measurement method, with its definitions and stated limits, is published on the method page.
The definition is the easy part
Knowing what a term means takes five minutes. Knowing whether it is your problem takes an afternoon, and knowing what to do about it takes a method.
Every glossary page here ends with three checks you can run yourself and the primary sources behind them, because a definition you cannot act on is trivia.
Primary sources
Primary documentation for the mechanics described on this page. All published by the organisations that operate the systems in question.
Twenty buying prompts, four engines, you against three named competitors. Report in one working day. No call needed.
Prompt set: common questions
Who writes the prompt set?
The brand and the agency together. Founders know the objections, the agency knows how engines parse phrasing.
How often should it run?
Weekly. Daily adds noise, monthly misses the movement.
Do prompts need to be in English?
Not always. If your buyers ask in Hinglish or a regional language, include those prompts, because answers and sources differ.
See what the engines say about you
Twenty buying prompts, four engines, your brand against three named competitors. Report in one working day.
- 20 buying prompts, your category
- ChatGPT, Gemini, Perplexity, AI Overviews
- You against three named competitors
- Report in one working day, yours to keep