Performance Marketing for Indian D2C brands
Meta + Google ads run by operators who also run their own D2C brand.

Problems we take
If one of these is true, this is the right page
CPMs rose 40% and nobody rebuilt the creative engine
One agency runs ads, another runs creative, nobody owns the number
Scaling spend drops ROAS every single time
Deliverables
What actually ships
- Account restructure
- Creative testing system
- Weekly scorecard
- Offer + landing page rebuild
- CAPI + offline conversions
Band: ₹1.5L-4L/mo · engagement models
Numbers we own
ROAS
CAC
CTR
CPP
Contribution Margin
Where we run this
Performance Marketing by city
FAQs
Performance Marketing: the detail
The detail lives here so the rest of the page stays readable. Open what matters to you.
What does a performance marketing agency charge?
This service sits in the ₹1.5lakh-4lakh per month band, and total engagements start at ₹1,50,000 per month across the department. We publish the floor so brands that are not ready can self-select out.
What is included in Performance Marketing here?
Deliverables are account restructure, creative testing system, weekly scorecard, offer + landing page rebuild, capi + offline conversions. Each is attached to a number rather than to an hours estimate.
Which numbers do you own?
ROAS, CAC, CTR, CPP, Contribution Margin. Profit ROAS and contribution margin are reported alongside platform metrics, because a healthy dashboard and a healthy P&L are not the same thing in Indian D2C.
How long before results show?
Diagnostic findings in week one, structural changes live by week three, and a first controlled scaling test in week four. Meaningful movement in contribution margin usually lands between day 45 and day 90.
Do you work with brands outside the categories you list?
Sometimes. The filter is not category, it is whether the unit economics can carry a growth department: roughly ₹50 lakh a month in revenue or ₹3 lakh a month in media, with a gross margin above 40%.
Can we start with a smaller scope?
Yes — the 90-day Growth Sprint is a fixed-fee engagement that diagnoses everything and rebuilds the one or two things costing the most. It ends with a written plan you can run in-house or with us.
What do you need from us to start?
Read access to the ad accounts, the last 90 days of order data, your true landed cost per unit, and one decision-maker who can approve changes inside a week. That last one matters more than people expect.
How is reporting handled?
A weekly scorecard with four to six numbers and a green, amber or red status, filled every Friday at 6 PM. Red two weeks running triggers a fix meeting where the lead brings a proposed fix, not just the problem.
Everything above is what any serious conversation about performance marketing agency should cover before you sign anything.
Growth audit
Tell us where it hurts
45 minutes on your numbers plus a written finding you keep either way.