The 16 best free tools for AI search and SEO in India
Seven we built and nine we use every week. All free, none of them behind an email wall. Ranked by how often they actually change a decision, not by how impressive the dashboard looks.
Seven tools we built and published
These are the first steps of our own process, published so you can run them yourself and decide whether you need anyone. No email gate on any of them.
Builds forty buying prompts for your category across category, comparison, problem, brand and local questions.
Free, no signup, runs in your browser
Turns a week of manual checks into share of voice per engine and blended.
Free, no signup, runs in your browser
Parses your robots.txt and reports which of thirteen AI crawlers can actually read you.
Free, no signup, runs in your browser
Valid Organization and FAQPage JSON-LD, ready to paste.
Free, no signup, runs in your browser
Writes a valid llms.txt from your key pages, with download.
Free, no signup, runs in your browser
Estimates clicks lost to the results page from two Search Console date ranges.
Free, no signup, runs in your browser
What a recurring manual task costs in hours and rupees each year.
Free, no signup, runs in your browser
Nine free tools we use every week
No affiliate links anywhere on this page. We do not earn anything if you use these.
The only free source of your own impression and click data. Everything else is an estimate.
Checks whether your structured data is eligible for rich results, on a live URL or pasted code.
Validates JSON-LD against the Schema.org vocabulary rather than against Google's feature rules. Use both.
Field and lab performance data. Test on mobile, because that is how most Indian traffic arrives.
Free, and it feeds Copilot. Most Indian brands have never claimed the property.
Free up to five hundred URLs, which covers most Indian D2C sites. The fastest way to find orphan and duplicate pages.
Free backlink and site audit data for domains you can verify.
Useful for seasonality and relative interest. Not a volume source, and it will not tell you anything about chat prompts.
Free with an Ads account. Ranges rather than exact numbers unless you are spending.
A free stack that covers most of it
Start with Search Console for what is actually happening, the crawler checker for whether AI systems can read you at all, and the Rich Results Test plus the Schema Validator for whether your markup says what you think it says.
Then the prompt set builder and the scorecard for the half that no traditional tool measures: whether an AI engine names you when a buyer asks. Nothing on this list except those two touches that, because the category is new enough that most tooling has not caught up.
Screaming Frog for structure, PageSpeed Insights on mobile, and Bing Webmaster Tools because it is free and it feeds Copilot.
Know one that belongs here?
This list is maintained. If you built or use a genuinely free tool that changes a decision for an Indian marketer, tell us and we will look at it. The bar is simple: free without an email wall, it does something the tools above do not, and it works.
We do not accept payment for inclusion and we do not run affiliate links. Send it to contact@growwithba.com or on WhatsApp.
Free to cite and quote
Use any of this with attribution. No permission needed, no email required.
Suggested citation
The 16 best free tools for AI search and SEO in India. Bridging Associates, 2026. https://growwithba.in/blog/best-free-ai-search-tools-india
Twenty buying prompts, four engines, you against three named competitors. Report in one working day. No call needed.
Free tools: common questions
Are these really free?
Yes. Ours have no signup at all. The third-party ones have free tiers that are genuinely useful, and where a limit matters we have said so.
Do you earn anything from this list?
No. No affiliate links, no paid placements, no sponsorships anywhere on this page.
Which one should I use first?
Search Console if you have never opened it, and our crawler checker if you have never checked whether AI systems can read your site.
Can I suggest a tool?
Yes. Email or WhatsApp us. Free without an email wall, does something the others do not, and works.
See what the engines say about you
Twenty buying prompts, four engines, your brand against three named competitors. Report in one working day.
- 20 buying prompts, your category
- ChatGPT, Gemini, Perplexity, AI Overviews
- You against three named competitors
- Report in one working day, yours to keep